We Do Windows Differently

A Message from the AOA Window and Door Team

With the change to the new year, I thought it would be a good idea to talk a little bit about the way AOA Window and Door does business.

Over the years, I have watched window and door companies come and go.  Almost every single one of them does basically the same thing.  They advertise for their business, get in the door at a prospects home, do display after display, hammering on all the great things their window can do.  They create a circus like atmosphere and a sense of urgency that would make one believe the world will end if you don’t act now!  Do you want to know something… that is just not how buying windows and doors should be.

You see, when these players come into your home with their suitcase full of tricks, they are there do one thing only.  Get you to sign on the bottom line today.  But when you think about it – how did they know what you needed for your home before they even came to visit?  What wizardry do they possess that shines the light on your needs before they even meet you?

There is one pretty universal truth to that whole process.  These players have gone out, forged a deal with a supplier for the product the best suits THEIR need – not yours.  And they have negotiated a price for that product with one thing in mind – maximum profit for them.  Little to no real savings to you.

At AOA Window and Door, we do things differently.  If I have learned anything in my 30 year career doing windows and doors it that you have to value your customer and really listen to their needs BEFORE you start proposing products.

I tell every customer prospect the same thing.  Visit one is to meet and discuss the project in detail so we can better understand how to meet the customers needs.  Then, we go to work.  Carefully constructing a proposal for the right product and the right installation methods.  It’s a process of discussion, answering questions and assessing what fits best for their needs.  Only then do we get into product shows and demonstrations on how the proposed product will work for their project.

When all the questions are answered and the customer is satisfied that this really is the best product for their needs, contracts can be signed and down payments made.  Isn’t this how it should always work?  No pressure, no rush to make a decision on the spot.  No fear of making a bad decision.

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